In order to embody the identities of the celebrated designers, we conducted various surveys to determine the brand vision: bold, experimental, & quirky.
Quotes, memories, & personal moments were integral to the identity of the class and as such, many assets for marketing and in the exhibition were created surrounding these themes through photography or typography.
The brand team produced all visual & motion assets for the exhibition as well as for the marketing through social media posts, flyers, posters, way-finding an interactive website, & more.
Other deliverables included a wall of 60 custom back-lit cubes, a fully interactive web-based drawing display created for wacom and projection, a 6 foot puzzle complete with box, and 24 foot long vinyl decals.
Consciously Competent was showcased @ the Miller Gallery for two weeks where the public explored the various designs.
The first floor invites & allows people to get to know the class of 2022 as a whole. As you move through the second and third floor, you are able to learn about projects based on medium ranging from speculative to publications.
