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Jina Anne Lee is currently working on the mobile adventure, so please explore this website on your computer for the best experience.

Thank you & let's connect on email, insta, &/or linkedin!
Story-telling Data Visualization
Interactive Website
Design System
Print & Social Media Assets
The Bechdel test evaluates whether or not a film of fiction portrays women in a way that is sexist or characterized by gender stereotyping.
A animation of the title.


DIVING INTO Female Rep. FROM WHAT's SEEN IN THE Media
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To pass the test, a film must feature at least 2 women talking to each other & their talk must concern something other than a man.
‍Raising awareness about current gender representation in media, more specifically through films with an interactive data visualization of Bechdel approved directors.

In media, there is large amounts of gender inequality as even the global film industry is shaped by that issue as well. Women are structurally underrepresented in professional roles that include high levels of creative & economic power, such as directors and producers. Using the framework set by the Bechdel test, this experience is highlighting directors that have made 2 or more movies that begin to feature women in a more equitable manner. (bech)IDEAL is not the end all be all test of feminism, but a start to quantify the marginalization of women in film & thus begin a compelling conversation.

It was found that you should "not force the data to fit your problem" as it is crucial to understand the balance between data literacy & narration so that it can be displayed in a digestible manner.

Try to experience the experience here or dive into the process!

(bech)IDEAL 2021

Computational Creativity Lab
10.2021 - 12.2021
Data Visualization, Branding,
API's, 3D Development, Comp. Design
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Utilizing various API's to enhance & strengthen the narrative behind focusing on people who create movies that slowly aid female representation.
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(bech)ideal uses the Movie Database, Bechdel Test, and the NYTs APIs to display the directors with two or more movies passing the Bechdel Test. In total, there were 3508 retrieved movies with only 88 directors and 305 movies that can be displayed. There are interactions + visual decisions made to convey data in a more accessible yet interesting manner. Overall, there are 2 layers of data: Passing Movies/Directors + NYT Articles.
API's Used
The gallery navigates between directors when you press the ↓ or ↑ key. Directors are displayed by most to least number of approved movies.

Each director has their own visualization that plots their movies on a graph by two axis: box office + release date. Data is shown through color, icon, and location to display Year Released, Target Demo., Box Office, Genre, and Movie Poster.
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⎯ relating to current events: NYT Articles‍
the articles are meant to show the current perceptions. Each bubble contains a snippet of the full nyt's article. This feature provides societal context of the directors outside their films.
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⎯ loading screen‍
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⎯ director navigation‍
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⎯ accessible CATALOG ‍
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⎯ accessible CATALOG ‍
To make the experience more efficient & comprehensive for navigating, there is a Catalog where users can see all the Bechdel-passing directors based on two methods of filtering for this page: number of movies that passed the test & average box office.
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⎯ analysis shopping cart‍
(bech)ideal uses the framework of the Bechdel test to highlight directors who have movies that begin to feature women in a more equitable manner.
the "shopping cart" feature allows users to add their favorite four directors to a comparison.

In this analysis, you will get to see the nominations, box office, and year released.
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⎯ random shuffle‍
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